What is the Kent Coast Big Walk and Wheel?
KCC, in partnership with Active AI Ltd, Explore Kent and Active Kent and Medway, is proud to launch the Kent Coast Big Walk and Wheel which is a free, six-week county-wide challenge running from Saturday 25 July to Monday 31 August 2026.
It is open to walkers and wheelchair users of all ages and abilities across Kent. Whether participants are exploring the coastline, commuting on foot or taking a lunchtime stroll around the block, every mile counts, and every mile adds to something much bigger.
Walk the coast path together
The King Charles III England Coast Path stretches around 200 miles through Kent and is one of England's most spectacular long-distance walking routes. This summer, we're asking the whole WeRoam community to walk the combined distance together.
The collective challenge is simple: every mile logged by every participant across Kent adds to a shared county total. You don't need to be on the coast to contribute, a walk to the shops, a lunchtime loop through town, or an evening stroll through a local park all count. Wherever you roam in Kent, your miles are part of the story.
What's involved: Six weeks, three prize draws
A prize draw takes place every two weeks throughout the challenge. Log just one activity during the challenge and you're automatically entered. No special steps are required.
Surprise gold marker events
Time-limited Gold Markers will drop across Kent with no advance notice during the challenge period. Open the WeRoam app, check the map, and be in the right place at the right time to claim them, alongside exclusive rewards from local Kent partners including Shepherd Neame and Produced in Kent.
Walk or wheel, everyone is welcome
The Kent Coast Big Walk and Wheel is built for all ages and abilities. "Wheel" means wheelchair users are fully included, this is a challenge for the whole community. Please note, cycling does not count towards the collective total in this particular challenge, but will still contribute to your overall Roam Ranking and level progression.
“The King Charles III England Coast Path is an impressive walking route, and this summer the WeRoam community will be taking it on together. ”
Spencer Dixon, KCC’s Deputy Cabinet Member for Highways and Transport said: "The Kent Coast Big Walk and Wheel is a great opportunity for people across the county to get active together. The King Charles III England Coast Path is an impressive walking route, and this summer the WeRoam community will be taking it on together. Whether it’s a mile or a few steps close to home, every step counts."
To find out more, visit Kent Coast Big Walk & Wheel Challenge - Explore Kent
About WeRoam
WeRoam is a free active travel app developed by Active AI Ltd in partnership with KCC, funded by the UK Government. The app earns users points for every active journey, with Bronze, Silver and Gold Roam Markers to discover across Kent and local partner rewards to unlock.
How to download and sign up
Getting started is simple and completely free:
- Download WeRoam — available on the App Store (iPhone) and Google Play (Android).
- Create a free account — sign up with your email address in under two minutes.
- Join the Kent Coast Big Walk and Wheel — head to the Challenges section and tap to join.
- Start moving — every step adds to your total and to Kent's shared mile count.
Activity can be logged manually using the Record button in the app, or synced automatically via a connected wearable or smartwatch.
Notes to Editors
- WeRoam is free to download and use. There are no subscription fees.
- The Kent Coast Big Walk and Wheel runs from 25 July to 31 August 2026.
- The challenge is for walking and wheeling (including wheelchair users) only. Cycling is not included.
- Three bi-weekly prize draws take place across the six-week window. Participants are automatically entered by logging at least one activity per draw period.
- The King Charles III England Coast Path runs approximately 200 miles through Kent, from Gravesend to Camber Sands.
- WeRoam is available on iOS (App Store) and Android (Google Play).
- Partners: Active AI Ltd, Explore Kent, Active Kent & Medway, Shepherd Neame.
- WeRoam was developed in partnership with Kent County Council and funded by the UK Government.
